Introduction
The client was a boutique home decor manufacturer struggling to rank organically on Amazon. Despite running ads, their ACoS was above 45% and conversion rates were stuck at 1.8%.
Our Strategic Approach
- SEO Revamp: Rewrote titles, bullet points, and search terms focusing on high-volume search queries.
- Visual Enhancements: Guided the client to create premium lifestyle images and detailed infographics.
- Ad Optimization: Pruned non-converting search queries, implemented automated bidding rules, and set up negative target lists.
Results Achieved
- Organic search traffic increased by 220%.
- Monthly revenue grew by 380% within 90 days.
- PPC ACoS dropped from 45% down to a healthy 18%.